Last Updated: June 17, 2025

1. INTRODUCTION

This Privacy Policy describes how Metro Moulded Parts, Inc., doing business as Duluth Cycle ("Company," "we," "us," or "our"), collects, uses, processes, and discloses your information in connection with your access to and use of our website, https://duluthcycle.com/, and any related services (collectively, the "Site").

By accessing or using our Site, you signify that you have read, understood, and agree to our collection, storage, use, and disclosure of your personal information as described in this Privacy Policy and our Terms and Conditions.

2. INFORMATION WE COLLECT

We collect information about you in a variety of ways. The information we may collect on the Site includes:

• a. Personal Data: Personally identifiable information, such as your name, shipping address, email address, and telephone number, that you voluntarily give to us when you register with the Site, place an order, or subscribe to our newsletter.
• b. Derivative and Tracking Data: Information our servers and third-party partners automatically collect when you access the Site. This includes your IP address, browser type, operating system, access times, and the pages you have viewed directly before and after accessing the Site. We use cookies, web beacons, and tracking pixels, including the Facebook (Meta) Pixel and Google Analytics, to help customize the Site, track conversions, and improve your experience.
• c. Financial Data: Financial information, such as data related to your payment method (e.g., valid credit card number, card brand, expiration date) that we collect when you make a purchase. All financial information is stored and processed by our payment processors, including Paypal, Braintree, Shopify Payments, and BigCommerce Payments. We do not store full payment card details on our servers. You are encouraged to review the privacy policies of these payment processors.

3. HOW WE USE YOUR INFORMATION

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to:

• Create and manage your account.
• Process your orders, payments, and other transactions.
• Deliver products and services to you.
• Email you regarding your account or order.
• Send you a newsletter or other promotional materials, from which you may opt out at any time.
• Monitor and analyze usage and trends to improve your experience with the Site.
• Use data from the Facebook Pixel and Google Analytics to track the effectiveness of advertising campaigns and for retargeting purposes.
• Prevent fraudulent transactions, monitor against theft, and protect against criminal activity.
• Respond to your customer service requests.

4. DISCLOSURE OF YOUR INFORMATION

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

• a. By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.
• b. Third-Party Service Providers: We may share your information with third parties that perform services for us or on our behalf, including payment processing, data analysis, email delivery, hosting services, customer service, and shipping.
• c. Marketing Communications: With your consent, or with an opportunity for you to withdraw consent, we may share your information with third parties for marketing purposes, as permitted by law. As of the date of this policy, our primary use for this is with Facebook (Meta) via tracking pixels for advertising purposes.
• d. Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

We do not sell your personal information to third parties.

5. TRACKING TECHNOLOGIES

We use cookies, web beacons, tracking pixels, and other tracking technologies on the Site to help customize the Site and improve your experience. When you access the Site, your personal information is not collected through the use of tracking technology. Most browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject cookies, but be aware that such action could affect the availability and functionality of the Site.

For more information on our use of Google Analytics and the Facebook Pixel, please see Section 2(b) of this policy.

6. SECURITY OF YOUR INFORMATION

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

7. POLICY FOR CHILDREN

We do not knowingly solicit information from or market to children under the age of 13. If you become aware of any data we have collected from children under age 13, please contact us using the contact information provided below.

8. CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers and some mobile operating systems include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. No uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online.

9. YOUR RIGHTS AND CHOICES

• a. Account Information: You may at any time review or change the information in your account or terminate your account by logging into your account settings and updating your account, or by contacting us.
• b. Emails and Communications: If you no longer wish to receive correspondence, emails, or other communications from us, you may opt-out by clicking the "unsubscribe" link in the footer of any marketing email you receive from us, or by contacting us directly.

10. GOVERNING LAW

This Privacy Policy and your use of the Site are governed by and construed in accordance with the laws of the State of Minnesota applicable to agreements made and to be entirely performed within the State of Minnesota, without regard to its conflict of law principles.

11. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. The updated version will be indicated by a "Last Updated" date and will be effective as soon as it is accessible. We encourage you to review this Privacy Policy frequently to be informed of how we are protecting your information.

12. CONTACT US

If you have questions or comments about this Privacy Policy, please contact us at:

Duluth Cycle DBA of Metro Moulded Parts, Inc

11610 Jay St NW

Coon Rapids, MN, 55448

privacy@duluthcycle.com

763-231-7851